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Vetdiet® Nutritional Philosophy

At Vetdiet®, we believe that the right food can make all the difference to your pet. This is why we have a nutritional philosophy that guides us in the creation of every product we make. After all, we are pet parents too, and we want the best for our pets and yours.

Our nutritional philosophy is centered on Genuine Expertise and guided by three key pillars: Lifelong Pet Health, Purposeful Design and Authentic Benefits.
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Genuine Expertise

Like you, we are real people who have a passion for pets. We utilize the most current scientific knowledge in pet nutrition, veterinary medicine, food science and pet physiology to understand their unique needs.

We have spent years honing our skills to be the best in our fields of science and technology. We are constantly improving our food by implementing the latest scientific findings and innovations to provide the best care for pets.

Lifelong Pet Health

We know the foundation of a long, healthy life for pets is to provide them with the best nutrition possible. After all, we are pet parents too, and we want the very best for our pets and yours. Providing the appropriate nutrition through a properly balanced and high-quality diet is the key to good health.

Pets’ nutritional needs change as they age, so it’s important to give them food that will support their health at each lifestage. By meeting their changing nutritional needs throughout their life, you’ll help ensure your pet enjoys the longest life possible.

Purposeful Design

We target specific pet needs by creating food from the highest-quality natural and functional ingredients to deliver healthy nutrition. Our food is designed to meet the needs of pets by providing the right nutrients in the right amounts from carefully selected sources.

Each ingredient in our formulas was chosen for a specific purpose, and the combination of these ingredients delivers an overall healthy diet. We will never compromise the health of pets for the sake of being more natural.

Authentic Benefits

We create real food that people trust to provide visible benefits for the health and longevity of their pets. These benefits meet the real nutritional needs of pets and are evident in a healthy skin and coat, optimal digestion and energy balance.

We are transparent about what goes into our food and why. We use the best ingredients available in an optimal combination for each benefit. When people choose our food for their pets, they will see the positive results in their health.

Nutrient Standards

We formulate our food following strict standards developed for Vetdiet® based on the most current scientific research.

We hold our products to the highest standard so as to deliver the best nutrition to your pet. Our standards were created using the National Research Council of the National Academies of Science, Nutrient Requirements of Dogs and Cats and the European Pet Food Industry Federation Nutritional Guidelines for Cats and Dogs. We are constantly evaluating current nutrition research findings to update our standards in order to provide the best nutrition for your pet.

Ingredient Standards

The basis of all of our nutrition is high-quality natural ingredients. We start with the freshest nutrient-rich whole ingredients. When we use processed ingredients, we source those which are minimally processed. We use the latest science and technology in determining our ingredient selection. All of the ingredients we source must meet our high standards for quality.


Peas are a legume and a great source of protein and carbohydrates. Peas help balance the amino acid content of the diet, and as a carbohydrate, they reduce the glycemic load.


Pomegranate is a healthy fruit which provides natural antioxidants and vitamins to the diet. The ingredient used in Vetdiet® food is dried, which concentrates the vital nutrients.


Mint is an herb that has natural antioxidant properties and enhances the flavor of food. It also helps to freshen breath.


Rosemary is a savory herb that has natural antioxidant properties and enhances the flavor and aroma of pet food. Dogs and cats enjoy pet food seasoned with rosemary, as it brings out the flavor of meat, chicken and fish.

Fish oil

Fish oil is a healthy fat and is the best know source of the omega-3 fatty acids DHA and EPA. Fish oil is beneficial for a healthy skin and coat, puppy and kitten brain development, senior pet cognitive function, in addition to having anti-inflammatory properties.


Flaxseed is a nutrient-rich ingredient that supplies healthy omega-3 fatty acids, protein, dietary fiber and vitamins. At Vetdiet®, we use this ingredient to provide benefits that you can see in your pet’s healthy skin and coat.

Tomato pomace

Tomato pomace is a prebiotic dried fiber that is produced from the juicing of tomatoes. At Vetdiet®, we use this ingredient for its unique blend of soluble and insoluble fiber to promote healthy digestion in dogs and cats.

New Zealand Green Mussels

New Zealand Green Mussels provide the nutrition to help nourish healthy joints and promote general mobility. They provide omega-3 fatty acids, amino acids, vitamins and minerals.


Salmon is an excellent protein source for pets who may need less traditional protein. Many pets also love the taste. In addition to providing essential protein, salmon provides omega-3 fatty acids for a healthy skin and coat.


Chicken is one of the most popular protein sources in healthy pet food. Chicken is a lean protein that supplies the essential amino acids pets need at every lifestage.


Lamb is a unique protein source that some dogs prefer over chicken. Although rare, some dogs have a food sensitivity to chicken. For these dogs, lamb is often the first choice for a healthy protein.


Quality & Food Safety Standards

Quality & Food Safety Standards

We go above and beyond industry standards to ensure our food is of the highest quality and meets the most stringent safety standards. We have defined ingredient standards and ingredient-receiving specifications and accept only those that meet our standards.

We conduct a quality assessment as well as nutritional and safety tests on every batch . We have also verified food safety policies and practices.

Calorie Standards


of dogs 1 and cats2 in the U.S. are labeled overweight or obese.1

1 Lund, et al., 2006. Intern. J Appl Res Vet Med. 4:177-186.
2 Lund, et al., 2006. Intern. J Appl Res Vet Med. 3:88-96.

Calorie Standards

We know that some pets struggle with being overweight. We are dedicated to responsible feeding to help keep your pet healthy. Caloric intake must be balanced with nutrient intake for optimal health and to avoid nutrient deficiency. Our diets are specially formulated to deliver the right amount of nutrients and the right amount of calories to support healthy body weight.

Breed size and lifestage nutrition

Breed size and lifestage nutrition

Nutritional needs of pets differ according to breed size, lifestage and activity level. We design our food to meet the specific needs of dogs and cats throughout their life. Our dog food meets the unique nutritional needs of dogs based on their breed size, age and weight while our cat food meets the needs of cats based on their lifestyle and activity level.

Personalized Recommendation

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