Vetdiet® Nutritional Philosophy
At Vetdiet®, we believe that feeding the right food to your pet can make all the difference. As pet parents ourselves, we want the best for our pets and yours. That’s why we subscribe to a nutritional philosophy that guides the design of each of our products.
Our nutritional philosophy is centered on Genuine Expertise and guided by three key pillars: Lifelong Pet Health, Purposeful Design and Authentic Benefits.
Genuine Expertise
Our Health and Nutrition Advisory Board is comprised of veterinarians, doctors of animal nutrition and formulators who use the most recent and innovative scientific knowledge in their respective fields.
We are constantly seeking to hone our skills and keep a lookout for the latest developments in science and technology so we can create innovation to provide the best care and nutrition.
Lifelong Pet Health
We know the foundation of a long, healthy life for pets is to provide them with the best nutrition possible. Our experts develop balanced formulas adapted to the specific nutritional needs of pets at each lifestage.
Pets’ nutritional needs change as they age, so it’s important to give them food that will support their health at each lifestage. By meeting their changing nutritional needs throughout their life, you’ll help ensure your pet enjoys the longest life possible.
Purposeful Design
We target specific needs of pets by offering high quality nutrition made with the best natural and functional ingredients. The ingredients used in our products are carefully selected through a precise and rigorous process in order to provide the nutrients your pet needs in its diet.
Each ingredient has a specific role and is incorporated in the right amount into our formulas. We are transparent about what ingredients go into our food and the reasons behind their selection.
Authetic Benefits
We create real food that enables our consumers to see authentic benefits on their pet’s health. These benefits meet the real nutritional needs of pets and are evident in a healthy skin and coat, optimal digestion and energy balance.
Our Health and Nutrition Advisory Board also develops formulas that not only match these visible benefits, but also target other specific needs such as joint health and weight control.
Quality & Food Safety Standards
We go above and beyond industry standards to ensure our food is of the highest quality and meets the most stringent safety standards. We have defined ingredient standards and ingredient-receiving specifications and accept only those that meet our standards.
We conduct a quality assessment as well as nutritional and safety tests on every batch . We have also verified food safety policies and practices.
Calorie Standards
We know that some pets struggle with being overweight. We are dedicated to responsible feeding to help keep your pet healthy. Caloric intake must be balanced with nutrient intake for optimal health and to avoid nutrient deficiency. Our diets are specially formulated to deliver the right amount of nutrients and the right amount of calories to support healthy body weight.
Breed size and lifestage nutrition
Nutritional needs of pets differ according to breed size, lifestage and activity level. We design our food to meet the specific needs of dogs and cats throughout their life. Our dog food meets the unique nutritional needs of dogs based on their breed size, age and weight while our cat food meets the needs of cats based on their lifestyle and activity level.